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Course Objectives
This workshop is designed to help you maximize the value of the Reporting Center by teaching your end users how to effectively interpret the information in Reporting Center reports. You will learn how to make e-business decisions based on the report data that will help you tailor your promotions and content to reach your customers more effectively. You will also review the capabilities of the software, so you are familiar with customization options and ways to design your web site for better
trackability.
Who Should Attend?
Business Analysts, Marketing Managers, Site Designers and any end users of Reporting Center reports.
Prerequisite
None
Topics Covered
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Overview of log analysis process and Internet concepts
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Intended audience of reports
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Accessing and viewing reports
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Web analytic metrics and terminology
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Review of each section of the reports including what the information means and how to use it Customizing report templates
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Products Covered
WebTrends Reporting Center, version 6.0 and earlier
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